AI Insights · Timothy · April 2021
Top 5 Merge Games on iOS in Europe - Q1 2021 Performance Overview
An analysis of the top-performing merge games on the iOS platform in Europe for the first quarter of 2021, showcasing trends in downloads, revenue, and active users.
The first quarter of 2021 saw a diverse performance among the top merge games on iOS in Europe. Data from Sensor Tower provides insights into the downloads, revenue, and weekly active users of these casual gaming favorites.
Merge Dragons! by Gram Games maintained a steady stream of downloads, staying within the 12K-19K range weekly, and witnessed a fluctuating revenue trend that peaked at $243K in late February. The game's active users hovered around the 320K-350K mark, showing consistent engagement throughout the quarter.
Big Fish Games' EverMerge: Merge & match game experienced a slight decline in downloads, starting the quarter strong with 25K but dipping to around 10K towards the end. Revenue for EverMerge remained stable, with minor fluctuations and a peak of $214K mid-March. The weekly active users saw a gradual decrease, starting at 144K and ending at 120K.
Metacore Games Oy's Merge Mansion showed impressive growth in revenue, with a sharp increase from $36K to $87K by the end of the quarter. Downloads for Merge Mansion also saw a positive trend, rising from 25K to 45K. Active users grew significantly, more than tripling from 64K to 204K, indicating a strong and growing player base.
Merge Magic!, another Gram Games title, had a mixed performance with its revenue fluctuating around the $30K-$60K range. Downloads saw a peak of 16K in early February but gradually decreased to 9K by the end of March. Active users remained relatively stable, with a slight uptick from 127K to 140K.
Lastly, Mergical - Match Island Game by REIN TECHNOLOGY LIMITED showed varying revenue between $21K and $33K. Downloads experienced a peak of 15K in early February but then settled around 10K towards the end of the quarter. Weekly active users for Mergical had a peak of 53K in early February, with a downward trend concluding at 41K.
For more detailed insights and analysis on the performance of merge games and other app categories, Sensor Tower offers comprehensive market intelligence and data solutions.